Season 4Episode 167

Building your brand on-chain with Megaphone

June 6, 2025

36m

1 Guest

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About This Episode

In this episode of DevNTell, Narb welcomes Albert Hu, co-founder and CEO of Megaphone (formerly Deform). Albert shares his journey from studying at UC Berkeley to founding an on-chain growth platform. They discuss Megaphone's evolution from a simple form tool to a comprehensive ecosystem that helps brands, protocols, and chains activate users through campaigns, allowlists, and token-based incentives. Albert provides a platform walkthrough, highlighting modules for verifying on-chain identity and distributing rewards like NFTs and tokens to targeted audiences.

Key Takeaways

Megaphone evolved from Deform, a hackathon project, into a robust platform for on-chain marketing and user growth.

The platform addresses the difficulty of tracking and managing crypto-native growth by automating wallet collection, social verification, and user segmentation.

Tokens are emerging as a new marketing primitive, serving as tools for onboarding, creator incentives, and deepening community loyalty.

Megaphone utilizes three primary modules: Allowlisting (Deform), Campaigns (Soundcheck), and Reward Distribution.

On-chain marketing has the potential to eventually outpace traditional digital ads in terms of scale, impact, and cost-efficiency.